The total circulation of the publication is about 50,000. It is distributed to all licensed Virginia attorneys, judges, bar groups, and law schools, and in many cases is retained as a permanent resource in law libraries. The magazine is archived by Hein Online and on our website as well, allowing lawyers and the public to access articles long after publication. Similarly, for advertisers, their ads remain as active links to their websites in the digital editions of Virginia Lawyer.
Classified Ad Rates
Classified advertisements are $2.00 per word for nonmembers, and $1.50 per word for VSB members with your bar ID#. As a service to our members, there is no charge for advertisements up to 50 words for full-time job openings. Ads will run online in conjunction with the contracted print issues.
Links to your own website are available at no extra cost. Ads will post for 30 days, and can be removed at your request before the end of the 30-day period, but fee is not reduced. Contact Dee Norman at the Virginia State Bar for classified ads at (804) 775-0594 or [email protected].
Magazine Ad Rates
Our rate card includes the interactive digital editions with links to advertisers' websites. If you would like to advertise in Virginia Lawyer, please contact Dee Norman at [email protected], or (804) 775-0594.
Agency Commission
Recognized advertising agencies are allowed a commission rate of 15% if paid within 30 days of the publication date.
Payment Terms
All invoices are Net 30. The publisher reserves the right to remove the insertions of a delinquent account from the publication schedule.
Format
Virginia Lawyer is a four-color glossy magazine, published in February, April, June, August, October, and December.
Color
Virginia Lawyer contains at least sixteen pages of four-color printing.
Artwork and Mechanical Requirements
Electronic ad submissions as press-ready PDF files are preferred. High-resolution jpg, png, and tiff can be accepted. See the display rates for exact display ad measurements.
If you are not using an ad agency or design firm to produce your ad, you may inquire about advertising setup by the Virginia State Bar Communications Department.
The magazine is printed on web presses and has saddlestitch binding.
Bleeds are accepted. Bleed size is 1/8 inch in addition to the trim.
Trim size: 8 1/4" x 10 3/4"
Live matter: 7 3/4" x 10 1/4"
Full-page bleed: 8 1/2" x 11"
Electronic File Requirements
Press-ready PDF and EPS files are accepted by email. Please call or email to confirm your files were received and not blocked by our security filter.
When an advertiser sends a PDF file, it should be considered final. It is in the best interest of the advertiser to submit a file that does not need to be altered. All images and logos should be high-resolution and fonts should be embedded. It is crucial that black text and large black solids be black ink only and use not CMYK, RGB, Pantone, or Indexed color.
The optimum resolution is 266 ppi (2 x 133 = 266). The maximum resolution is 400 ppi (3 x 133 = 399). Low-resolution images will look fuzzy or pixelated. Images with excessive resolution can look muddy. Line art must have a much higher resolution than continuous tone-type subjects. The rule-of-thumb for line art scans is that the resolution should be no less than 600 ppi, optimally should be 1200 ppi, and should not exceed 2400 ppi.
Designers should prepare PDF files using Acrobat Distiller to embed fonts, include press-ready images, and flatten transparency. You may select all type, convert to outline, and save as an EPS. Use PDF/X-1a if you have that option.
Color proofs are required for four-color ads if color is critical.
We will run a preflight on your ad and let you know if there are any problems.
Closing Dates for Advertising
| Issue |
Space |
Materials
|
| February |
December 19 |
January 10 |
| April |
February 19 |
March 9 |
| June |
April 19 |
May 10 |
| August |
June 21 |
July 10 |
| October |
August 20 |
September 9 |
| December |
October 18 |
November 8 |